Creative Director | Bridging Strategy, Design & Leadership
WILDCARD_EXCLUSIVE_TOPICAL_3840x2160_01.09.2023.jpg

NFL Wild Card Exclusive

PROMO

Role: Art Director, Peacock Brand Creative

As Art Director for Peacock’s first ever exclusive NFL Wild Card game, I led the design development across a full 360 campaign including logo design, key art, digital banners, social, promo graphics, and o -platform visuals. Working in close collaboration with internal stakeholders and NBC Sports Group, my role involved overseeing the design strategy, guiding a team of designers, and ensuring brand consistency across all touchpoints.

The marketing objective was clear: drive subscriptions and tune in for this historic streaming only playoff game, the first of its kind, while reinforcing Peacock as the home for premium live sports. Our campaign leaned into the magnitude of the moment and built cultural urgency through talent led creative (Lil Rel), social activations, media placements.

Results:

  • The exclusive Wild Card broadcast delivered over 23 million viewers, making it the most-streamed live event in U.S. history (2024).

  • Peacock achieved its biggest single day for sign-ups ever, setting a new benchmark for sports led acquisition.

  • The campaign also significantly boosted brand awareness and positioned Peacock as a challenger in the sports streaming space.


LOGO DESIGN



KEY ART


SAMSUNG RAIL