Peacock’s NFL First Friday campaign marked the first NFL game on a Friday in over 50 years, an exclusive streaming event live from Brazil. As Art Director, I helped shape the campaign's visual identity across key art, OOH, promos, and branding. I led the set design vision, ensuring the environment felt like a stylized "Peacock Laboratory", a futuristic, bespoke research space rooted in our brand language. I collaborated with the production team on set dressing details, wardrobe, and props, tying everything back to our playful, premium aesthetic. I also contributed to logo and graphic development for the event, working alongside Randall Park to bring energy and personality to the brand tone of voice.
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